Gui combines jewellery design with amazing craftsmanship. The sophisticated combination of shapes and colors allows users to create bold and unique combinations. The fine workmanship of Gui makes it possible to create a difference in every detail. Passionately designed organic forms, geometric shapes and astonishing color palettes of Gui, brings out remarkable and stylish accessories that can be used in any environment.

Brand Story

The story of Gui begins with our need for getting away from the screens that are in the center of our lives. While we were looking forward for crafting something with our hands, we met with glass beading technique. The graphic area provided by the technique fascinated us and we kept on crafting. As two sisters, one from a business background and other as a graphic designer, we established Gui to transform this passion into a brand.

Gui first of all became a playground for us, where we can produce as we wish and got away from all the anxiety and stress of our daily routines. With this amateur spirit, we went through trial and error, recognize and correct our mistakes and always improved our products and communication. We wished to design unique products that would add a touch of colour and joy to the daily lives of our users. We aimed to create products with a soul by bringing together the colors and shapes that we enchanted.

We continue to design and craft by focusing on how our products makes its users feel and the relationship they will establish with them.